Advertisers are required to follow our Advertising Standards to help prevent negative experiences for people and support meaningful connections between people and businesses across our technologies. For example, we don’t want ads that use profanity, show excessive nudity, or contain misleading information.
Our policies apply to paid advertising across our advertising platforms, including Facebook, Messenger, Instagram, and the Meta Audience Network. To see a full list of our advertising policies, visit our Advertising Standards.
You can find more information about some of our advertising policies, but all advertisers should visit the Meta Transparency Center for a complete policy guide.
Personal Attributes: Meta’s advertising policies prohibit ads that contain personal attributes, including information on how to avoid making assumptions about someone’s personal attributes in ads.
Sensational content: our advertising policy prohibits sensational content, including information on how to avoid shocking, sensational, inflammatory, or excessively violent content in ads.
Cryptocurrency products and services: our advertising policy for cryptocurrency products and services, including information on eligibility for running ads for cryptocurrency.
Dating: our advertising policy for dating services.
Drug and alcohol rehab centers: our advertising policy for drug and alcohol rehab services, including information on how to apply to run these types of ads.
Online gambling and betting: our advertising policy for online gambling and betting, including information on how to apply to run these types of ads.
Personal health and appearance: our advertising policy prohibits ads that present a negative view of yourself or imply unrealistic or unimaginable results.
Alcohol: our advertising policies for advertising alcohol.
Social issues, elections, or politics: our advertising policies for advertising about social issues, elections, or politics.
Additional policies that may apply to your ad
As advertisers use different products that are part of our family of apps and services, additional policies may apply, including:
Facebook and Instagram: Ads running on Facebook and Instagram must comply with our Community Standards. These standards apply to all content on Facebook and Instagram.
Commerce: Advertisers can run certain types of ads (such as ads with product tags or promoted listings on Marketplace) or use catalogs to upload products for use in Commerce, which are governed by the Commerce Policies.
Pages and Events: Advertisers can promote Pages or Events, which are covered by the Pages, Groups, and Events policies.
Branded Content: Ads can contain branded content, which is covered by the Branded Content Policy.